Flavor Curve


Categories: Food Thrills


We came upon an interesting article about using different flavors in restaurant menus. Turns out large chains actually  hire “menu innovation” teams to keep up with trends and figure out how to incorporate them into their daily offerings. ATTC is lucky in that we don’t have to guess what our customers want- we simply ask them! Our sales team meets with each client to determine their personal preferences, favorite ingredients and style of food. We get to know our clients and determine how “food savvy” their guests might be, and in turn are able to design unique, customized menus for each event that reflect the client.

It can be a fine line between incorporating the hosts’ favorite flavors and still accommodating the palates of 150 other guests. When planning an event, be sure that guests are not going to be intimidated or offended by anything too exotic or extreme, but make sure they still have FUN!

The flavor curve shows ingredients and flavors that range from emerging, to becoming popular, to mainstream. We are always experimenting with flavors, so for us it’s exciting to see ingredients that were once obscure becoming so popular they are considered “everyday”.

So, where are you on the Flavor Curve?

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